Privacy Policy

PURPOSE

The purpose of (this "Privacy Policy") is to inform users of our Site of the following:

  1. The personal data we will collect;

  2. Use of collected data;

  3. Who has access to the data collected;

  4. The rights of Site users; and

  5. The Site's cookie policy.


This Privacy Policy applies in addition to the terms and conditions of our Site.



GDPR

For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the "GDPR"). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.



CONSENT

By using our Site users agree that they consent to:

  1. The conditions set out in this Privacy Policy.


When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time. If you withdraw your consent, it will not make processing which we completed before you withdraw your consent unlawfully.

You can withdraw your consent by emailing us at hello@anthronation.co.uk


LEGAL BASIS FOR PROCESSING

We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR.

We rely on the following legal bases to collect and process the personal data of users in the EU:

  1. Users have provided their consent to the processing of their data for one or more specific purposes;

  2. Processing of user personal data is necessary for us to pursue a legitimate interest. Our legitimate interest is not overridden by the interests or fundamental rights and freedoms of users.


Our legitimate interest(s) are:

  1. Contacting users who have submitted an inquiry form to us

  2. Emailing users who have opted into receive our newsletter

  3. Processing of user personal data is necessary for us to take, at the request of a user, steps before entering a contract or for the performance of a contract to which a user is a party. If a user does not provide the personal data necessary to perform a contract the consequences are as follows: Personal data is only stored if you submit your details to us through our contact form. In this instance, we will use this information to contact you in relation to your query.

  4. Processing of user personal data is necessary to a task carried out in the public interest or in the exercise of our official authority.


PERSONAL DATA WE COLLECT

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.


DATA COLLECTED AUTOMATICALLY

When you visit and use our Site, we may automatically collect and store the following information through tools including Squarespace Analytics, Google Analytics and Hotjar:

  1. IP address;

  2. Location;

  3. Hardware and software details;

  4. Clicked links;

  5. Content viewed;

  6. Demographic data


DATA COLLECTED IN A NON-AUTOMATIC WAY

We may also collect the following data when you perform certain functions on our Site:

  1. First and last name; and

  2. Email address.


This data may be collected using the following methods:

  1. When you submit a contact request through our website, your data is held so that we may contact you.

  2. When you request to be added to our newsletter, your data is held so that we can email you.


HOW WE USE PERSONAL DATA

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:

  1. The data we gather through Google Analytics includes information such as demographic data, website interaction, and browser and device details.

  2. We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experiences.


The data we collect when the user performs certain functions may be used for the following purposes:

  1. Contacting for the provision of services.

  2. Emailing for the purpose of marketing.


Who We Share Personal Data With:

THIRD PARTIES

We may share user data with the following third parties:

  1. Google Analytics and Hotjar.


We may share the following user data with third parties:

  1. Website analytics and usage data.


We may share user data with third parties for the following purposes:

  1. Understanding our website's performance.


Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.



OTHER DISCLOSURES

We will not sell or share your data with other third parties, except in the following cases:

  1. If the law requires it;

  2. If it is required for any legal proceeding;

  3. To prove or protect our legal rights; and

  4. To buyers or potential buyers of this company in the event that we seek to sell the company.


If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices.



HOW LONG WE STORE PERSONAL DATA

User data will be stored until the purpose the data was collected for has been achieved.

You will be notified if your data is kept for longer than this period.



HOW WE PROTECT YOUR PERSONAL DATA

Data is stored securely on our computers or on Google Drive. Data is only accessible to our employees. Our employees are bound by strict confidentiality agreements.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

YOUR RIGHTS AS A USER

Under the GDPR, you have the following rights:

  1. Right to be informed;

  2. Right of access;

  3. Right to rectification;

  4. Right to erasure;

  5. Right to restrict processing;

  6. Right to data portability; and

  7. Right to object.


CHILDREN

We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact our data protection officer.



HOW TO ACCESS, MODIFY, DELETE, OR CHALLENGE THE DATA COLLECTED

If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact our data protection officer here: Sadaf Rasheed at hello@anthronation.co.uk


COOKIE POLICY

A cookie is a small file, stored on a user's hard drive by a website. Its purpose is to collect data relating to the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  • Functional cookies
    Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits.

  • Analytical cookies
    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc. If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers which can be found here: http://tools.google.com/dlpage/gaoptout


MODIFICATIONS

This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the "Effective Date" at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.


COMPLAINTS

If you have any complaints about how we process your personal data, please contact us through the contact form on our website so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you may contact a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Information Commissioner's Office in the UK.


CONTACT INFORMATION

If you have any questions, concerns, or complaints, you can contact our data protection officer, Sadaf Rasheed, at: hello@anthronation.co.uk