Anthropological insights for impact

Turn human understanding into impact.

We use applied anthropology to support social impact organisations create effective marketing campaigns, user experiences, and storytelling.

It all begins with an objective. Maybe you want to launch a new product, encourage people to stop littering, or increase uptake in girls education. Maybe you have a course that you want to promote or funders you want to be noticed by on social media. Whatever the goal, we start with understanding your audience from a human perspective – creating and implementing plans that work for both you and them. 

Photograph by Zurab Getsadze

We can help you

Dig deeper than data → Go beyond surveys and understand your audience like real people, with emotions, motivations, and stories. We use mixed-method research tools including surveys, focus groups, ethnographies, and interviews.

Move from frustrations to insights → Is your website leaving users lost and angry? We'll help you see through their eyes and discover hidden opportunities to make it user-friendly and delightful.

Tell compelling stories → We unlock the power of human understanding to guide your marketing and brand messages. Not just data, but powerful narratives that resonate and drive impact.

Change minds and behaviours → Want to make a real difference? We use deep human insights to craft communication that sparks positive change in your audience.

Develop marketing that works → From strategy to execution, we'll be your partner in building a data-driven marketing engine that delivers results.

Our clients

  • "It has been so fantastic to work with Anthronation. The experience gave us confidence with our digital marketing and actionable skills to take away and put towards our next project."

    Holly Foskett-Barnes, The Museum of East Asian Art (MEAA)

  • "It was a stimulating and enjoyable experience to work with Anthronation. I appreciated their ability to combine big-picture trends analysis with the nitty gritty detail of research, to pull out areas for exploration. Together they built a compelling narrative of where the sector is and what's needed, which has directly shaped the future direction of Catalyst. Hope to work with the team again in the future."

    Ellie Hale, Catalyst

  • "The best thing about working with Sadaf at Anthronation was the speed and ease with which she not only understood our philosophy but respected and reflected our approach in her work."

    Joanna Ewart-James, Freedom United

New Blog Post: Can social media change how we behave?

84.3% of the UK's population is on social media and many of us believe that it's negatively influencing our society.

In this blog, we explore social media's potential to influence human behaviour and answer the question, how much does what we see influence what we do?

Sadaf Rasheed

Hello from our Director

I’m Sadaf, an applied anthropologist with experience in for-profit organisations, the charity sector, and international development. I specialise in the relationships between humans and media/technology.